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Daphne earns 10% on £10. Jaskeerat earns 10% on a million. Same return — different game. AMCs call that alpha, we see it for what it is: nonsense wrapped in a spreadsheets. It's easy to look smart when scale does the heavy lifting. But we’re not here to sell performance — we’re here to tell the truth. And the truth is: wealth is easy to grow, hard to keep, and harder still to understand.
The Boring Bit?
Do whatever it takes to hit your first 40,000 dirhams — or 10 lakh rupees. Sell stuff. Freelance. Skip dinners out. Just get there. From that point on, until you hit your first $100,000 (AED 367,250 / INR 86,00,000), there’s only one play: two solid mutual funds, split 50:50. That's the best advice we can give you — though further guidance will be given as well.
News Feed
We come from a place where wealth was not always constant — but values were. Ours is a story shaped by both discipline and difficulty, and it’s through that quiet perseverance that this family office was built. Sans spectacle, but on substance — a reflection of lessons learned, capital preserved, and a belief in progress without excess. We share not as authorities, but as stewards — of experience, of opportunity, and of a more thoughtful approach to investing.
